Pulse Logic Consulting

Custom solutions for your organization's needs.

What We Do

Driving organizational change through high performance business and marketing solutions.
Leveraging the power of systems thinking, business fundamentals, technology and behavioral sciences to achieve sustainable growth.

Business and Marketing Strategy

Go-to-Market  |  Scale-Up

Business Intelligence

Behavioral Science Mixed Methods Research, Analysis and Insights

Team Development  |  Workshop and Offsite Facilitation

Operations and Process Enhancement

Nonprofit Measurement & Evaluation, Data Strategy, Analysis and Dashboards

Begin anywhere.  Ask stupid questions.  Collaborate.

- from Bruce Mau's Incomplete Manifesto for Growth

Our methods are:

Execute for the challenges at hand while keeping an eye on the big picture

Engage in an open and unifying team effort

Act, iterate and learn swiftly

Parse and prioritize the essential

Turn ideas into real results


We believe nonprofit organizations can do more
when putting innovation and systems thinking to work.


SaaS Platforms  |  Marketing, Media and Advertising Tech  |  Health Tech and FemTech

Education and Youth Development  |  Nonprofit and Social Enterprise

Start-up engagement strategies to grow enterprise services
B2b market research
Consumer research, analysis and insights
Nonprofit data strategy, analysis and dashboards

Jen Yip is principal and founder of Pulse Logic Consulting.

A technology and media veteran who lives at the intersection of business, social sciences and data, she has held leadership roles in early stage start-ups and large companies including DoubleClick, Maxim, NBC Universal and InMobi.

Jen earned her MBA in Information Systems and Marketing from NYU Stern School of Business and her BS in Applied Economics and Business Management from Cornell University.  She also holds a Post Baccalaureate in Specialized Studies in Sociology from Northwestern University and a certificate in Behavioral Economics from University of Chicago Booth School of Business Executive Education.